Win your audience.

I help brands and businesses transform goals into bold, human-centered storytelling that drives action.

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Robin Bennefield, Founder

Robin Bennefield, Founder, Robins Have Wings Strategic Storytelling

Your storytelling is underperforming or non-existent, and it’s costing you money, reach and impact.

Let’s fix that.

  • As a marketing leader, you need content to move your audience emotionally to drive profitability.

    Stories with heart win consumers and prospects. I’ve got data-driven content strategies to engage your audience at every stage of the customer journey from inspiration to purchase.

    The outcome? Optimized content, deeper engagement and increased sales.

  • As a founder, you need content to educate and activate a loyal audience to grow your business.

    Mission-driven stories, told where your audience lives, build trust and loyalty. I’ve got strategies to help you find your people, keep them engaged and ready to advocate for you.

    The outcome? Content that deeply resonates and delivers increased sales or membership.

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About me

Robin Bennefield, founder, Robins Have Wings Strategic Storytelling

I am known for bringing big content ideas to life.

I have over two decades of experience leading award-winning, multimedia experiences at global brands like Marriott, Travel Channel and Discovery.

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Testimonials

  • Working alongside Robin was a masterclass in collaboration and vision. She’s thoughtful, strategic, and endlessly creative, someone who turns ideas into meaningful, measurable outcomes.

    Elizabeth Neubaur-Donovan, SVP, Head of Global Commerce and Retail Media Networks at IPG Axciom

  • Robin is an editorial superstar. She is passionate about her craft, while always keeping business goals in mind. She pioneered immersive storytelling for Marriott with many projects, from a multi-award winning podcast to a redesign of its digital magazine to provide an experience on par with leading travel publishers.

    Annie Granatstein, Founder, Galvanize Storytelling

  • Robin's power of connection is perhaps most evident in her editorial approach, which highlights personal and community narratives to bring business objectives to life in ways that resonate with audiences and drive meaningful results.

    Jess Moss, Director of Hotel Content Strategy and Operations, Marriott International

  • Robin showed an amazing understanding of my company mission and translated it into a podcast strategy and pilot that was engaging and on message. She was also excellent at mapping out a production plan, organizing all of the creative and logistical elements, keeping the process moving so the project was delivered on time and on budget.

    Jennifer Turner, Founder, The MADCOOL Company

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